A couple days ago I was watching MTV when they had a new promo for the 52 Artists in 52 Weeks campaign (by the way, the publicity for the campaign is pretty under the radar… I dont think the general public understands what’s going on. they need to brand it better). On the screen was this adorable Irish guy named Paddy Casey with artistic promos that reminded me a lot of 1999. Being a marketers dream, I was watching while on my laptop and immediately purchased his latest album. Then I just happened to check the local listings of shows in the area and found out that he was playing in NYC on Thursday. I made sure I could see him play.

[videos and review after the jump]
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7pm is not a very rock’n'roll time in NYC for a band to play. People are either still in their offices, slaving away at the grindstone and hating life just before their daily commute home. You will have a really hard time convincing the Ting Tings of this. I rolled up to the Mercury Lounge at 7pm expecting to stroll right in, figuring that anyone who was there for the show was already inside, but there was a line half way down the block of hip looking adults who looked like they bailed out of work early to check out the next big thing out of the UK this week.
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